AllSquads vs Momence
Studio and wellness software with memberships, on-demand content, marketing automation and a heavy AI front desk
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TL;DR
Momence vs AllSquads, the short version
- Momence is studio and wellness software: memberships, on-demand video, marketing automation and a strong AI front desk.
- AllSquads is sports-club software: term enrolments that also take drop-ins, camps, private lessons, memberships and court hire on one roster.
- Momence publishes no price. Its pricing page carries no figure and asks you to tell it about your business so it can put pricing together.
- AllSquads publishes its rates on one public page, in Australian dollars, with GST inside the published figure.
- Nothing on Momence's public feature page books a court or pays a club or coach out; both are core to AllSquads.
- Momence's waitlist is genuinely strong and its consumer app is very well rated in Australia, which this page credits plainly.
Momence is one of the more ambitious products in this category: memberships, on-demand video, marketing automation and an AI layer that answers the front-desk questions before a human sees them, aimed squarely at studios and wellness businesses. Its class machinery is good, its waitlist is better than most, and its consumer app is rated highly by a very large number of Australians. This page is about the two gaps an Australian sports club will hit anyway. It does not book a court, and it does not pay the club or the coach out. Everything either product is said to do here comes from its own public pages, linked and dated, and where Momence is the better purchase this page says so.
What is Momence?
Momence is class and membership software for studios and wellness businesses. A studio publishes its timetable, sells memberships and passes, takes bookings through a web page and a consumer app, and manages the customer relationship afterwards. Its own feature page puts courses and semesters, memberships, on-demand content and SMS beside an AI layer that is the most prominent theme on the page, aimed at handling enquiries and front-desk work automatically.
It is also part of something larger now. Clubessential Holdings, which trades as Xplor, announced its acquisition of Momence on 29 January 2025, putting it inside a group focused on membership-based organisations and embedded payments. That matters mainly as context: this is not a two-person product, and the roadmap is a group roadmap.
Two parts of it are genuinely good and worth naming before any criticism. Its waitlist is more thought-through than most in this category: its help centre documents automatically adding the first person and texting them, a double opt-in mode that waits for confirmation before moving down the list, an everyone-at-once mode, and a cutoff time so nobody is added minutes before a class. And its consumer app is rated 4.8 on the Australian App Store from tens of thousands of ratings, which is a real signal about the everyday experience of booking through it.
The question for a sports club is narrower. Once the timetable, the memberships and the marketing are handled, what happens to the court out the back, and who pays the coach?
Why clubs look for a Momence alternative
These are not reliability complaints. They are the specific places a studio-shaped product stops matching an Australian club's week, and they are the reasons clubs tell us they went looking.
Nothing on the public feature page books a court
A tennis, netball or pickleball club sells court time as well as coaching, and it wants both on one calendar so a member books either in the same place and the club sees one roster. Court and facility booking does not appear anywhere on Momence's public feature page, which leaves the courts on a whiteboard or in a second system, and leaves the club reconciling two sources of truth about who is on which surface.
It takes money but does not pay anyone out
Paying people is a different problem from charging them. A club needs one predictable payment for the week's bookings with the detail behind it, and an independent coach needs paying for the sessions they actually ran. Neither appears on Momence's public feature pages, so the club ends up doing the second half by hand at the end of every month, which is the most common reason a treasurer starts looking around.
A term is not a studio timetable
Momence does have courses and semesters, so this is a matter of shape rather than absence. An Australian club's term has dates, excluded public holidays, a capacity, a fee a parent pays once, and two casual places sold on the end of the roster at a different price. When those casual places are not part of the same object, the coach runs two lists and reconciles them on court.
You cannot find out what it costs
Its pricing page carries no figure at all and asks you to describe your business so it can put pricing together, which means a demo before you can budget or compare. Third-party blogs do quote numbers for it. Those are not the vendor's own published figures, which is precisely why this page will not repeat them, and a committee should be equally careful about quoting them in a meeting.
Nothing on the site is written for Australia
There is no Australian pricing, no Australian dollar figure and no GST treatment anywhere on its site. For a club whose invoices, budget and acquittal are all in Australian dollars with GST inside the published rate, that is friction from the first conversation through to every reconciliation afterwards, even when the software itself works perfectly well.
The AI is aimed at a front desk, not a committee
The automation is real and it is pitched at handling customer enquiries for a studio. A club's administrative pain is usually elsewhere: who has paid for the term, who is owed a credit from a rained-off session, what the coach is due, and what the treasurer reconciles on Monday. Answering member messages faster is useful, but it is not the same job.
Which setup fits your club
You run a studio timetable with memberships and an on-demand library
Worth knowingThen Momence is a strong fit and this page is not trying to talk you out of it. Memberships, passes, on-demand content and marketing automation in one product, with a well-rated consumer app, is a coherent package for a wellness business. Look at AllSquads only if terms, camps, courts or paying coaches have entered the picture.
Your week includes court or facility hire
Good fitAllSquads puts the courts on the same roster as the classes, so a member books either in the same place and the club sells both from one calendar. Court booking is not something we could find on Momence's public feature page, so this is the clearest dividing line between the two.
Somebody has to be paid: the club weekly, or a coach for their own sessions
Good fitThis is the other dividing line. AllSquads pays the club once a week for the previous week with every booking itemised on the report, and an independent coach can be paid directly for the sessions they ran rather than waiting on a transfer from the club.
You need one class to hold an enrolled term group and sell casual places
Good fitSet the term dates, the weekly time, the excluded public holidays, the capacity and both prices, and the class offers the term fee and the casual fee together. One capacity, one roster, one attendance list, and the remaining places visible to anyone deciding whether to come along this week.
Your committee needs a published price before it will approve anything
Good fitAllSquads publishes its rates on one public page in Australian dollars with GST inside the figure, and the platform bills from that same data. Momence asks you to talk to it first. If a number on a page is a procurement requirement for you, that difference decides it before any feature comparison starts.
AllSquads vs Momence
| AllSquads | Momence | |
|---|---|---|
| Getting paid | Players pay at checkout when they book or enrol, processing is handled inside the platform, and the place is only held once the payment has cleared. | Customers pay when they book a class or buy a membership or pass, through its web pages and its consumer app. |
| The roster | The roster comes from the payments: who enrolled, who paid, who is waiting and who turned up, marked off on a phone beside the court. | Class bookings produce the attendee list, with child accounts letting a parent book for a dependent, documented in its help centre. |
| Term and drop-in on one class | The enrolled term with drop-in switched on, so the places left sell at their own price into the same capacity and the same roster. | Courses and semesters exist on its feature page. One session carrying a term fee and a casual price together is not something we could find documented. |
| Cancellations | The club sets the policy once. A cancelled session resolves into a credit the member can see, applied to their next booking without anyone calculating it. | Cancellation windows and policies are configurable per business; what a cancelled session leaves a customer holding is set by the studio. |
| Reminders | Automatic reminders before a session and an immediate notification when something is called off, by email, in-app and SMS where enabled. | Reminder emails with configurable timing are documented, and SMS is part of the product. |
| Member pricing | Memberships set what a member pays, with entitlements, expiry and renewal tracked, and the member rate applied at checkout automatically. | Memberships are a core part of the product, with recurring billing and member entitlements for a studio. |
| Waitlists | A full session opens its waitlist and offers the released place to the next person in order, with their details already saved as a contact. | A genuine strength: its help centre documents auto-adding and texting the first person, a double opt-in mode, an everyone-at-once mode, and a cutoff time. |
| Payouts | One payment into the club account every Monday for the previous week, itemised booking by booking, and independent coaches paid directly for their own sessions. | Paying a club or an individual coach out on a schedule is not something we could find on its public pages. |
| Court hire | Courts sit on the same roster as the classes, bookable in the same place, so a club sells both from one calendar. | Court or facility booking is not mentioned on its public feature page. |
| Comms and AI | A chat on every session for the coach and the people booked in, announcements and broadcasts filtered by tag or membership, and AI on both sides: a branded AI chat agent the club puts on its own website that answers questions and books classes from there, and an Ask AI concierge in the player app. Email enquiries are still answered by a human; our email agent is documented as Coming Soon. | Strong on customer communication and marketing automation, with an AI layer aimed at answering enquiries and front-desk questions. |
| Records | Attendance, payments, credits, memberships and payouts all queryable, with exports for the treasurer and the auditor. | Customer, class and membership reporting for a studio operator, with exports available from the platform. |
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How AllSquads compares
Six dimensions where the two differ in ways a club will actually feel, rather than a feature grid where everything gets a tick.
Who the software is shaped for
Momence is built around a studio: a timetable, memberships, passes, content and a marketing engine to keep customers coming back. AllSquads is built around a club's season: a term that repeats weekly with holidays taken out, a camp, private lessons, memberships and the courts, all on one roster. Neither shape is wrong, and the mismatch only bites in the parts the other was never designed for.
The courts
This is the plainest difference. Court and facility booking is absent from Momence's public feature page, and for most Australian tennis, netball and pickleball clubs the courts are not a side line, they are an income stream and a scheduling constraint on everything else. AllSquads keeps them on the same roster as the classes so a clash is visible and a member books either in one place.
Paying people
AllSquads pays out. The club gets one transfer every Monday for the week just gone, itemised so it reconciles against the bank statement without detective work, and an independent coach can be paid directly for their own sessions. On Momence's public pages we could find no equivalent, which is consistent with software written for a studio that banks its own takings.
Finding out the price
AllSquads publishes its rates on one public page in Australian dollars with GST inside the figure, and bills from that same data. Momence publishes no figure and asks you to describe your business first. There are third-party numbers circulating for it; this page does not use them, because a figure you cannot open on the vendor's own page is not a fact, and treating one as a fact is how the worst mistake in this category gets made.
Waitlists, where Momence is ahead of most
Credit where it is due: Momence's documented waitlist options are more considered than the category norm, including a double opt-in so a place is not silently handed to somebody who cannot attend, and a cutoff so nobody is added minutes before the class. AllSquads offers the released place to the next person in order with their contact details already saved; if your single biggest pain is waitlist mechanics, compare these two directly rather than taking our word for it.
Both have AI, pointed at different jobs
Neither product is the one with AI and neither is the one without it, so the useful question is what each AI is for. Momence's is a front desk and a marketing engine: answering customer enquiries, following up lapsed customers, running campaigns, and it can answer email, which ours cannot yet. The AllSquads AI sits on the booking: a branded AI chat agent a club puts on its own website so a parent can ask a question and book a class without leaving that site, and an Ask AI concierge in the player app that searches the timetable and will tell you when it widened a search and how far away each result is. Conversations with our agents are kept 90 days and are not used to train models. Our email agent is published as Coming Soon and is in no plan today, so if answering an inbox automatically is what you are buying, Momence has it and we do not.
Being an Australian product
AllSquads is built for Australian clubs: Australian dollars with GST inside the published rate, weekly payouts into an Australian bank account, school-term shapes and public-holiday exclusions, and support in the same timezone. Momence has no Australian pricing, no Australian dollar figure and no GST content on its site, although its consumer app is clearly used here in numbers.
Where Momence wins
A comparison that concedes nothing is an advertisement. These are the places Momence is genuinely the better purchase today, written so a business that needs any of them can act on it.
- Waitlist mechanics. Its help centre documents auto-adding the first person and texting them, a double opt-in that waits for confirmation before moving down the list, a notify-everyone mode, and a cutoff time so nobody is added minutes before class. That is a more complete set of options than most products in this category publish, this one included.
- On-demand content beside the live timetable. A studio can sell one membership covering both the room and a library of recordings. AllSquads has nothing equivalent, so a business whose revenue includes recorded content keeps that wherever it lives and uses AllSquads for the bookings and the money.
- Marketing automation, and an AI front desk that also answers email. Following up lapsed customers and running campaigns from the same system that holds the bookings is a real advantage for a business whose growth depends on reactivation, and it is the most prominent theme on Momence's own feature page. AllSquads has AI of its own, a chat agent on the club's website and a concierge in the player app, but it is pointed at answering questions and booking, not at running campaigns, and our email agent is published as Coming Soon rather than available, so on the inbox Momence is simply ahead today.
- A consumer app people actually rate. On the Australian App Store it holds 4.8 from tens of thousands of ratings, gathered from customers doing the ordinary business of booking classes. That is a far larger and more honest sample than any software review site has for this product.
- The backing of a larger group. Since Clubessential Holdings announced its acquisition in January 2025, Momence sits inside a group focused on membership organisations and embedded payments, which for some buyers is exactly the continuity assurance they want before committing.
Independent ratings and verified pricing
What other people say matters more than what we say, so each figure below is quoted as published, with its count and the link so you can open it yourself. They are worth reading together: a mid-range score from business reviewers sits beside a very high score from tens of thousands of app users, and the difference between those two audiences is part of the picture.
Capterra
3.9 / 5
76 reviews
Verified business-user reviews of Momence on Capterra.
Trustpilot
4.1 / 5
413 reviews
Momence's Trustpilot profile as shown on the Australian Trustpilot site.
App Store
4.8 / 5
22947 ratings
The Momence customer app on the Australian App Store. Apple counts ratings rather than written reviews.
Momence publishes no price to compare against: its pricing page carries no figure and asks you to describe your business so it can put pricing together. Figures for it do circulate on third-party blogs, and this page will not repeat a number that cannot be opened on the vendor's own page. So the two are compared here on what they do, and our current rates are read live on the pricing page. See pricing
Measured impact
The bands below are platform-wide and deliberately rounded. They are what clubs consistently report after putting a term and their courts online, not one club's figures presented as a benchmark.
- Chasing term fees by bank transfer
- most of it goes away, because the enrolment is not confirmed until the payment clears
- Court time sold outside staffed hours
- consistently more, because the courts are bookable in the same place as the classes
- Evenings spent working out what the coach is owed
- from a monthly job to a weekly report that already itemises it
- Credits owed after a rained-off session
- from a list in somebody's head to a balance the member can see
- Time to reconcile the club's bank statement
- one itemised weekly payment instead of matching unreferenced transfers
The quickest way to test any of that is one real term and one week of court bookings, which is a fortnight's work rather than a migration.
Should you choose AllSquads or Momence?
Choose AllSquads if
- You sell court or facility time as well as coaching, and you want both on one roster.
- The club needs paying weekly, or an independent coach needs paying for the sessions they ran.
- You want one class to hold an enrolled term group and sell its remaining places casually at a different price.
- You need Australian dollars with GST inside the published rate, and a price you can read before you talk to anyone.
- Your year has school terms, holiday camps and public holidays in it rather than a timetable that repeats forever.
- You want cancellation and credit rules decided once and then applied by the software.
Consider Momence if
- You run a studio or wellness business where memberships, passes and an on-demand library are the product.
- Waitlist behaviour is your single biggest problem and you want the widest set of documented options.
- Marketing automation and an AI front desk answering customer enquiries would move the needle for you.
- You have no courts to book and nobody outside the business to pay out.
Pricing: AllSquads vs Momence
The two approach the cost question from opposite ends. AllSquads publishes its plans on one public page, bills in Australian dollars with GST inside the published rate, and charges from the same data that page renders, so what you read is what leaves the account. Momence publishes no figure and invites you to describe your business so it can assemble pricing, which means a conversation before a comparison.
Numbers for Momence do circulate. Third-party blogs and directories quote plan prices and processing percentages for it, and this page deliberately repeats none of them. A figure that cannot be opened on the vendor's own page is not a verified fact, and an Australian club that quotes one in a committee meeting is taking on a risk it did not need to.
So no figure for either product appears here, and no fee percentage for either. Two fees exist on AllSquads and they are paid by different people: a booking fee the player pays at checkout, and a platform fee the club pays when the payout is made, set by its tier. Both are published on the pricing page and deliberately nowhere else on this site. Read each at its source: Momence's own pricing page is linked below, and ours is read live from the data the platform bills from.
How to switch from Momence
Three moves and a first term. The order matters less than doing the export before you rebuild anything, because the customer list is the part that takes longest to recreate by hand.
Export your customers and memberships
Take the customer list, the active memberships with their expiry dates, and the current class enrolments out of Momence as a spreadsheet. While you are in there, write down who has already paid for the current term and who is owed a credit, because those two facts live in a person's head more often than in any export.
Import the contacts
Upload that spreadsheet as a CSV under Contacts, then Import. Imported people keep a record of where they came from, can be tagged as juniors or members, and can be given a membership status and an expiry immediately. A credit raised against somebody who has not signed up yet waits as pending and attaches itself when they register with that email address.
Rebuild one term, and add the courts
Publish a single class with its dates, weekly time, excluded public holidays, capacity and both prices, then add your courts so they sit on the same roster. The courts are the part Momence did not cover, so putting them in early is what makes the comparison a fair one rather than a like-for-like rerun.
Watch one Monday
After the first week of real bookings, open the payout report. One payment for the previous week, itemised booking by booking, is the clearest single test of whether this removes work, and if your coaches are independent, check their own sessions paid out to them the same way.
What to try in your first week
It is self-serve, so there is nothing to book and nobody to sit through. Five things to do inside the trial, each ending in something on screen you can judge for yourself.
Publish one term class with a capacity and a drop-in price, then open it as a player would.
The booking panel offers the term fee and the casual fee together, and the places left count down in front of you.
Add a court and book it for an hour on the same afternoon as a class.
Both appear on one roster, the clash is visible, and a member can book either from the same page.
Fill the class to capacity, then try to take one more place.
The waitlist opens by itself and the next person is queued in order, already saved as a contact you can message.
Cancel one session mid-term.
Everyone booked in is notified immediately and the credit your policy entitles them to lands on their account without you calculating anything.
Open the payout report after your first week of bookings.
One weekly figure for the club with every booking itemised beneath it, in the shape your bank statement reconciles against.
Got a question right now?
Instant answers, in the page, without leaving it.
Other Momence alternatives to consider
If Momence has stopped matching your week, it helps to know what else clubs land on, and that the honest answers split between studio products and platforms built for club sport. Where we have written a full comparison it is linked; the rest are named so you can look for yourself.
TeamUp
Fitness-studio software built on class packs, memberships and recurring billing, with an Australian dollar figure published on its own pricing page.
Punchpass
Simple, well-liked class-pass and attendance software for single-location studios, priced openly in United States dollars.
ClubSpark
Venue booking with gate and light access, the platform behind Tennis Australia's Book a Court. No published price.
Mindbody
A large wellness platform with Australian dollar pricing published per location, aimed at studios rather than sports clubs.
CourtReserve
United States racquet-club software, strong on courts and leagues, priced in United States dollars.
Spreadsheets and a group chat
Still the most common setup in Australian club sport, and the one most clubs are really comparing against.
Where this comes from
- Momence publishes no price and asks a buyer to describe their business first
- Momence: Pricing
- The features Momence itself advertises, including courses and semesters, memberships, on-demand content, SMS and its AI layer
- Momence: Features
- The documented waitlist automation options, including double opt-in and the cutoff time
- Momence help centre: Waitlist FAQs for classes
- Child accounts, where a parent adds a child and books on their behalf
- Momence help centre: Child accounts
- Momence joining Clubessential Holdings, announced 29 January 2025
- Xplor: Momence joins Clubessential Holdings
- The Capterra rating for Momence and the number of reviews behind it
- Capterra: Momence
- The Trustpilot score and review count shown on the Australian Trustpilot site
- Trustpilot: momence.com
- The customer app rating and the size of its ratings pool on the Australian App Store
- App Store: Momence
- How AllSquads runs terms, drop-ins, courts, memberships, credits and payouts
- AllSquads help centre
- The AllSquads AI chat agent a club puts on its own website, generated from Dashboard > Settings > Website Widget
- AllSquads help centre: Club guide
- That the website AI agent is a Pro-plan feature, and that the email agent is Coming Soon and in no plan today
- AllSquads help centre: Club FAQ
- The Ask AI concierge in the player app, and that it says when a search was widened
- AllSquads help centre: Player guide
- Agent conversations are retained 90 days and are not used to train AI models
- AllSquads help centre: Platform policies
- Our current published rates, read live from the data the platform bills from
- AllSquads pricing
FAQ: Momence vs AllSquads
The honest summary
Momence is a capable, ambitious product, and its strengths are easy to name: memberships and passes done properly, on-demand content beside the live timetable, marketing automation with an AI layer over the top, a waitlist better specified than most in this category, and a consumer app that tens of thousands of Australians have rated highly. For a studio, that is a coherent and modern package.
For an Australian sports club the two gaps are specific rather than vague. The courts are not on its public feature page, and nothing there pays the club weekly or pays an independent coach for the sessions they ran. Those are the exact two things that end up on a whiteboard and in a spreadsheet, and they are the reason a club with working class software still has a volunteer doing sums on a Sunday night.
AllSquads covers that shape: a term class that also sells casual places, camps and private lessons on the same roster, courts bookable in the same place, memberships that set their own rates, cancellations that resolve into credits by policy, and one itemised payment into the club account every Monday, in Australian dollars with GST inside the published rate.
The way to settle it is not a feature grid. Put one real term and one week of court bookings through AllSquads, then look at the roster, the waitlist and the Monday report and decide whether they tell you things your current setup never could.
- Momence is studio and wellness software: memberships, on-demand video, marketing automation and a strong AI front desk.
- AllSquads is sports-club software: term enrolments that also take drop-ins, camps, private lessons, memberships and court hire on one roster.
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First 100 paying signups lock the founding rate, no matter what we change later.
Try AllSquads on one real term
Full tier access, 2 months free. A card is required to start, and nothing is charged until your 2 free months end. The free profile and free tiers never need one.